Our Logo

Sustainability is often thought of as being a three-legged stool; with the legs being social, environmental and economic outcomes and that the stool falls over if any one of the legs is not sufficiently accounted for or valued.

This concept has been explored considerably over the last couple of decades and has led to calls for the social and environmental capital to be measured and reported (if it isn’t measured then it has no value!). This has led to the idea of a triple bottom line made up of the “three P’s”; People, Planet and Profit.

Our logo draws on these ideas with the three elements of sustainability and a triple bottom line being represented by the green (environment), the blue (society) and grey (the economy) and being brought together within a one planet boundary inspired by Kate Raworth’s doughnut economics.

Doughnut Economics

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